When a brand tells its story, words are not always enough – images and videos are needed to convey the atmosphere, scent, and warmth of the sauna. That is why Rento considers it important to pause at regular intervals in a selected setting, where lifestyle images and usage images are created for both the current selection and future new products. Rento’s brand images are created by a skilled team, with careful planning, high-quality products, and an understanding of the authentic sauna experience. The result is visual material that supports Rento customer relationships, sales, communications, and brand reliability across the board—not to mention the joy and inspiration that consumers get from the sauna atmosphere and well-being.

Why are brand images so important?

Brand images are much more than just illustrations. They are largely the first impression of the brand, an emotional message and a sales tool all rolled into one. A brand that invests in images is actually investing in the entire customer experience. Every image tells a story about the kind of world the brand wants to build.

5 excellent reasons why Rento invests in brand imagery:

  • provides retailers with high-quality materials and makes the work of B2B-customers easier
  • strengthens brand image and brand values
  • makes Rento products part of the experience – not just separate objects
  • makes the brand stand out in international competition
  • high-quality visual material supports long-term brand marketing in many ways

When Rento B2B-customer browses through an image bank or product catalog, they don’t just see a towel, a sauna bucket or a shampoo bottle. Through the images, they see the brand’s values, aesthetics and attention to detail. They sense the kind of atmosphere the product brings to the end user, that is their own customer. Visual continuity from year to year in videos and still images is therefore a significant factor in brand communication and marketing, which are always based on brand strategies. Along with other content, the visual world creates a kind of silent power that helps showcase the product range in the best possible way.

A lot of work goes into the photoshoots

The finished brand image gallery often looks effortless, but behind it lies a huge amount of planning and implementation. Photoshoot days require careful preparation in advance. This includes finding a suitable location, models through with cooperation networks, defining the productization, planning the logistics and creating a shooting plan. Rento always uses a professional photographer for its brand photography and a visualist for styling the set-ups. With the help of a brand coordinator, creative visual planner builds a visual theme that clearly convey the chosen storytelling of brand.

The outdoors environment is not as controlled as a studio. Weather and surroundings can introduce variables, and shooting situations often require spontaneous decisions and creative solutions. Over the years, Rento has had the pleasure of telling its story in many wonderful Finnish sauna environments: on private cottages, in city saunas and in different public spaces. It is part of Rento’s identity – adapting to places and moments – and always finding own sense of well-being and sauna harmony in them.